CRM Analyst in MI

NextRow Inc.
February 3, 2024
Lansing, MI
Job Type


Position Title: CRM Analyst
Location: Lansing, MI
Duration: Long Term Contract

Position Description: This position functions as a behavioral health customer relationship management (BH CRM) analyst to support the development, implementation, monitoring, and continued improvements of complex strategic initiatives, including but not limited to the BPHASA business processes, housed in the BH CRM. This position coordinates and communicates with projects teams, other BH CRM staff, business owners, leadership, IT, and contractors to assist with operationalizing BPHASA business processes into the BH CRM. This position will provide level 1 support to users, helping triage tickets and requests, and communicate status updates to users. This position will create program guidance, job aids, and webinar content and web-based trainings, and coordinate technical assistance learning sessions as directed. This position will also monitor program and account data.

Duties & Responsibilities:

  • Reviews, analyzes, and evaluates business systems and user needs.
  • Triage user requests and tickets, assign priority and severity, and communicate effectively to all stakeholders.
  • Maintain and prioritize CRM inbox communications.
  • Draft and send communications to users and specific audiences related to business process upgrades, timelines, system changes, or anything relevant to the system.
  • Formulates systems to parallel overall business strategies.
  • Prepares solution options, risk identification, and financial analyses such as cost/benefit, ROI, buy/build, etc.
  • Writes detailed description of user needs, program functions, and steps required to develop or modify computer programs.
  • Prepare and document Functional and Technical Specifications for reporting and data warehouse work. Assist with business warehouse/intelligence support and enhancements.
  • Assist with developing and drafting RFPs.
  • Assist in deployment and management of end-user reporting tools and platforms.
  • Work with IT and business project teams to understand reporting and data warehousing requirements and propose solutions.
  • Document and provide knowledge transfer to the rest of the Enterprise Reporting Team for all solutions.
  • Reviews, analyzes, and evaluates business systems and user needs.
  • Formulates systems to parallel overall business strategies.
  • Relies on limited experience and judgment to plan and accomplish goals.
  • Performs a variety of tasks.
  • Works under general supervision; typically reports to a project manager.
  • Attends all BH CRM meetings as appropriate and assigned.


  • Experienced with business process reengineering and identifying new applications of technology to business problems to make business more effective.
  • Familiar with industry standard (including Legacy, Core, and Emerging technologies), business process mapping, and reengineering.
  • A certain degree of creativity and latitude is required.
  • Has knowledge of commonly used concepts, practices, and procedures within a particular field.
  • Familiar with relational database concepts, and client-server concepts.
  • Ability to organize, evaluate, and present information effectively.
  • Ability to analyze, synthesize, and evaluate a variety of data for use in program development and analysis.
  • Other required skills are technologically savvy; strong training and technical assistance skills; excellent oral and written communication skills; and highly organized and detail oriented.
  • Required skills in the use of all necessary software necessary to execute stated duties and responsibilities (includes the suite of Microsoft Office applications such as Word, Excel, PowerPoint, Outlook).
  • Ability to meet competing deadlines.
  • Strong data management skills.
  • Experience in process improvement, project management, and data management

CRM Analyst in MI

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