CRM Manager

Chuck E Cheese
November 13, 2023
Irving, TX
Job Type


At CEC Entertainment, we build careers around great food, family, and fun! Our purpose and our passion is to create the best place for kids and families to eat and play!

Job Description

At CEC Entertainment, we build careers around great food, family, and fun! Our purpose and our passion is to create the best place for kids and families to eat and play!

CEC Entertainment, the global leader in family entertainment and operator of Chuck E. Cheese and Peter Piper restaurants, invites you to bring your expertise as a CRM Manager to our dynamic marketing team. This position will be headquartered at our Corporate Support Center in Irving, Texas, and will report directly to the Senior Director of Brand Marketing. Growth opportunities are available within this role.

Essential Functions of the Position:

As the CRM Manager, you will spearhead our Email, SMS, and loyalty programs with a focus on data-driven strategies and customer engagement. You'll play an essential role in:

  • Executing Campaigns: Develop and lead targeted Email and SMS initiatives to foster customer engagement, retention, and revenue growth.
  • Optimizing Loyalty Programs: Continuously refine our loyalty program to elevate customer retention and lifetime value metrics.
  • Driving Data Analysis: Employ analytics tools and consumer insights to pinpoint trends and areas needing enhancement in CRM activities.
  • Implementing Segmentation: Utilize advanced customer segmentation and personalization techniques to ensure content relevance.
  • Conducting A/B Testing: Oversee A/B tests to iterate and improve campaign messaging and effectiveness.
  • Facilitating Cross-Functional Work: Collaborate closely with marketing, IT, and data analytics teams for seamless CRM program execution.
  • Ensuring Regulatory Compliance: Maintain current knowledge of email and SMS marketing laws to guarantee compliance across all initiatives.


  • Educational Requirement: Bachelor's degree in Marketing, Business, or related discipline.
  • CRM Expertise: 5+ years of hands-on experience in CRM management.
  • Data Analytics: Demonstrable skill in utilizing data and customer insights to drive CRM outcomes.
  • Technical Proficiency: Advanced experience with email marketing platforms and A/B testing tools.
  • CDP Experience: Prior work with Customer Data Platforms for unified data management.
  • Coding Skills: Proficiency in HTML/CSS for email customization.
  • Database Management: Ability to use SQL for customer segmentation.
  • Email Deliverability: Acquaintance with best practices in email deliverability protocols and spam filters.

Physical Demands:
To perform the duties of this position, the incumbent must have the ability to sit, walk, stand, bend, twist, reach, and carry, lift, pull, push between 1 - 25 lbs. Incumbent must use a computer, with the repetitive movement of both hands. Incumbent must be able to work an 8-hour shift, with some overtime. Incumbent must also be available to travel to various locations by airplane or by operating a vehicle if needed.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions is included.

The Company;

CEC Entertainment, LLC ("CEC"), headquartered in Irving, Texas is the nationally recognized leader in family entertainment and dining with its Chuck E. Cheese, Peter Piper Pizza brands and virtual kitchen concept, Pasqually's Pizza & Wings.

As the place where half a million happy birthdays are celebrated every year, Chuck E. Cheese's goal is to create positive, lifelong memories for families through fun, food, and play and is the place Where a Kid Can Be a Kid. Committed to providing a fun, safe environment, Chuck E. Cheese helps protect families through industry-leading programs such as Kid Check. As a strong advocate for its local communities, Chuck E. Cheese has donated more than $19 million schools through its fundraising programs. Peter Piper Pizza features dining, entertainment and carryout with a neighbor-hood pizzeria feel and "pizza made fresh, families made happy" culture.

Peter Piper Pizza takes pride in delivering quality food and fun that reconnects family and friends. Created in 2020, Pasqually's Pizza & Wings offers a distinct, customized eating experience outside of a restaurant environment that amplifies classic pizza and wings and operates out of 400 ghost locations nationwide. The Company and its franchise operate a system of nearly 600 Chuck E. Cheese and more than 120 Peter Piper Pizza venues, with locations in 47 states and 17 foreign countries and territories. For more information, visit , , and


CEC Entertainment offers a wide variety of benefits including medical, dental, vision, life, disability, and 401(k) retirement savings plan to eligible U.S. employees as part of their overall employment package. We also offer job training and career growth opportunities. Chuck E. Cheese is a "Work Today, Get Paid Tomorrow" employer.

* * *

At CEC Entertainment, we believe that our workforce should reflect the diverse backgrounds, experiences, and perspectives of many guests we serve. As an Equal Opportunity Employer, we do not discriminate against applicants due to race, ancestry, color, genetics, gender identify, gender ex-pression, sexual orientation, national origin, religion, age, physical or mental disability, pregnancy, veteran status, or on the basis of any other federal, state or local protected class.

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