CRM Marketing Manager, Bitkey

November 22, 2023
Brooklyn, NY
Job Type


Job Description Bitkey is a pioneering product in the bitcoin self-custody space, and were hiring a world-class marketing team to help us drive product adoption in 6 continents around the world. Were looking for an experienced CRM Marketing Manager to help us test and scale a wide variety of CRM campaigns and other marketing channels to explore which are most effective to launch and grow Bitkey worldwide. The CRM Marketing Manager will oversee our CRM lifecycle marketing strategy and execution, making decisions on what marketing communications we send to customers across email, push, SMS and in-app messaging. You will help structure and build out our referral program, and drive customer reviews. You will help us implement and maintain key transactional and product comms, and maintain CRM hygiene and deliverability. In addition to this, the Bitkey CRM Marketing Manager will help test new channels including influencer marketing partnerships, affiliate marketing campaigns, and partner marketing campaigns. Because of the wide variety of marketing activities they will lead, the Bitkey CRM Marketing Manager will have proven CRM experience, with at least 2 years experience in running CRM and email marketing campaigns, and be a strong marketing generalist whos excited and motivated to work on campaigns beyond CRM. At Bitkey we are building a product with a strong customer privacy-first mindset. The CRM Marketing Manager should be excited and motivated to figure out ways to deliver effective lifecycle marketing whilst minimizing dependencies on rich customer data. You will ideally have an interest in bitcoin and be highly motivated to work on a pioneering self-custody bitcoin product that helps customers take control of their money. You Will: Oversee all CRM marketing campaigns across email, push, SMS and in-app messaging Oversee and implement our lifecycle marketing, retention and upsell campaigns Work with Product Managers to implement and support key transactional and product comms Help us build out our CRM tool, Iterable, for marketing campaigns Manage our referral program driving sales from existing customers through CRM Oversee and implement CRM strategies to drive customer reviews for platforms like TrustPilot Maintain performance and health of email, push, SMS, and in-app messaging channels with regard to audience segmentation, content, list hygiene, and deliverability Work with Data Science to measure the impact of each CRM campaign, develop benchmarks, and deliver clear reporting Support partner marketing campaigns to drive customer acquisition through co-marketing Participate in opportunities to work on exploring new channels with the Bitkey Marketing lead, including influencer / creator marketing test campaigns, affiliate marketing, and other channels we want to test Have a strong interest in bitcoin and be highly motivated to help drive adoption of the Bitkey product around the world Have the opportunity to work remotely and report directly to Bitkey's Head of Marketing

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