CRM Marketing Systems Specialist
Location: Washington, DC, US
Job ID: 15945
Support Firm?s CRM and Marketing
Automation systems. The candidate
should have experience using cloudenabled CRM and Marketing Automation
platforms, and an understanding of how
such tools support enterprise marketing
and business strategy.
Duties and Responsibilities:
-Timely management of response and completion
of inbound support tickets.
-Build and disseminate both standard and custom
reports based on user requests.
-Actively support the administrative operations of
Salesforce, the Firm's client relationship
-Develop and maintain best practices for data
entry, quality, and comprehensiveness.
-Assist users with importing, exporting, and mass
updating of data.
-Sustain high data quality standards and support
ongoing data cleansing efforts.
-Understand Salesforce sharing and security
(roles, profiles, permissions, OWD, sharing
-Assist with the execution and reporting of
marketing campaigns within Pardot, the Firm?s
marketing automation platform.
-Coordinate marketing email and list creation,
event management, and registration.
-Create and maintain targeted practice, industry,
and ad hoc mailing lists, working with practice
group leaders and marketing managers.
-Build formatted emails, forms, and landing pages
in accordance with brand guidelines and industry
-Pardot or similar marketing automation
-HTML & CSS proficiency.
-Demonstrate strong attention to detail,
ensuring tasks are completed
thoroughly and accurately.
-Understand object and field-level
relationships related to an org data
-Understand how our CRM and
Marketing Automation Platform
supports larger department and Firm
-Become trusted authority, technology
advocate, and expert to users.
-Demonstrate a passion for learning
and staying up to date with new
technology, inspiring others within the
organization to do the same.
recommendations for system
improvement, process improvements,
and issue resolution as needed.
-Support pilot rollouts.
-Anticipate user needs and preempt
-Demonstrate enthusiasm towards
Excellent communication skills and a
proven track record of working in a
collaborative team environment.
Duties and Responsibilities (continued):
-Troubleshoot email and form-related formatting
issues including editing html and understanding
the prospect audit trail.
-Maintain compliance with privacy and anti-spam
laws and regulations.
Training and Ongoing Support:
-Ability to troubleshoot problems and implement
suitable solutions in a timely manner.
-Provide training to current and new users,
ensuring compliance with data quality standards.
-Assist in the development and updating of
CRM/MA related training and reference
-Provide ongoing support and training to end
users, including the creation and delivery of
workshop materials, demoing new features, and
-Commitment to obtaining job/industry relevant
-Subscribe and consume Salesforce related
-Active Trailhead User.
-Other responsibilities as assigned and required.
-Timely and regular attendance.
Arena Technical Resources, LLC, (ATR) is an Equal Opportunity Employer (EOE) who will provide equal employment opportunity to employees and applicants for employment without regard to race, ethnicity, religion, color, sex, pregnancy, national origin, age, veteran status, ancestry, sexual orientation, gender identity or expression, marital status, family structure, genetic information, or mental or physical disability
An Equal Opportunity
CRM Marketing Systems Specialist