Description
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It's no small task, and that's why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. We are looking for an experienced, strategic, and highly collaborative CRM Operations Manage r to join our Customer Marketing team. In this role, you will own CRM martech, automated customer journey strategy, campaign execution, and reporting for both automated and ad hoc campaigns. This will be a high-impact role that contributes directly to increasing engagement, reducing churn, and driving meaningful cross-sell and upsell opportunities. This role requires a passion for Greenlight's mission as well as a deep understanding of our customers. You will be responsible for building campaigns for both parents and kids across email, push, in-app, and SMS. The right candidate will thrive in a highly entrepreneurial and fast-paced environment where people are driven, enthusiastic, creative, and not afraid to take risks. Your day-to-day: Work cross-functionally to develop thoughtful, innovative large scale campaigns that drive retention, long-term customer value and acquire new customers Manage and deploy communications across all departments and complex segmentation of audiences Partner with the Product and Eng teams to integrate new data for targeting and segmentation Mentor and develop a CRM team to develop the right processes and plans around the various work streams Build reports and deliver insights on campaigns to measure incremental impact and A/B test results of all campaigns Define program KPIs, working with the team to manage performance and reporting, ultimately using the data and insights to refine the CRM plans What you'll bring to the team: 4+ years of hands-on CRM/Lifecycle marketing experience Experience in CRM and campaign management tools, and must have experience with Braze Proven experience with complex customer data generated by Segment, and how to leverage that data for targeting and segmentation Experience building, managing, and reporting on multi-channel customer journeys Understanding of Mixpanel and experience building reports and dashboards for automated and ad hoc campaigns Strong project management skills with the ability to manage, implement and analyze a wide range of initiatives in a fast-paced environment Good organizational and interpersonal skills with the ability to manage multiple priorities and clearly set expectations with stakeholders Creative, analytical and thoughtful thinker - open to testing new ideas and work towards validating results Strong interest in using data to derive insights to build a strategy that ultimately solves a business problem Preferred: Experience working in a fast-paced, startup environment Preferred: Familiarity with a B2C subscription based model business and/or an app based product Work perks at Greenlight: Medical, dental, vision, and HSA match Paid life insurance, AD&D, and disability benefits Traditional 401k with company match and Roth IRA Unlimited PTO Paid company holidays and pop-up bonus holidays Wellness & professional development stipends Mental health resources 1:1 financial planners Fertility healthcare 100% paid parental and caregiving leave, plus cleaning service and meals during your leave Flexible WFH, both remote and in-office opportunities Fully stocked kitchen, catered lunches, and occasional in-office happy hours Employee resource groups Who we are: It takes a special team to aim for a never-been-done-before mission like ours. We're looking for people who love working together because they know it makes us stronger, people who look to others and ask, "How can I help?" and then "How can we make this even better?" If you're ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team. Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
