Our client is a global leader in the fashion and retail space. Their mission revolves around exploring the rich tapestry of human experiences throughout history and across the globe.
Our client is looking for an experienced marketing leader to play a pivotal role in developing and executing their CRM strategy, leveraging the power of Salesforce Marketing Cloud to deliver personalized and data-driven marketing campaigns. You will be responsible for driving customer acquisition, retention, and loyalty through effective CRM programs, ensuring a seamless customer experience at every touchpoint.
- Support retail business through customer retention strategies.
- Salesforce Marketing Cloud Expertise: Utilize your in-depth knowledge of Salesforce Marketing Cloud to design, implement, and optimize marketing automation campaigns, including email marketing, customer journeys, and personalized messaging.
- CRM Strategy: Develop and execute a comprehensive CRM strategy, aligning it with the company's business objectives and customer segmentation.
- Data Analysis: Use data-driven insights to identify customer trends, preferences, and behavior, and translate this knowledge into actionable strategies for personalized customer interactions.
- Campaign Management: Manage end-to-end campaign execution, including planning, audience segmentation, A/B testing, and performance analysis, to drive ROI and achieve KPIs.
- Customer Segmentation: Implement advanced customer segmentation strategies to target the right audience with the right message, at the right time.
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including Marketing, Sales, IT, and Analytics, to ensure CRM initiatives are integrated seamlessly across the organization.
- Reporting and Optimization: Monitor and report on campaign performance and continuously optimize CRM strategies based on insights and feedback.
- Compliance: Ensure all CRM activities adhere to data protection regulations and best practices.
- Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
- 6+ years experience in digital marketing.
- 3+ years working as a CRM Manager.
- Extensive expertise in Salesforce Marketing Cloud, including campaign development, journey builder, and automation tools.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent communication and project management skills.
- A track record of developing and implementing successful CRM strategies.
- Familiarity with data protection regulations (e.g., GDPR) and best practices.
- Strong team player with the ability to collaborate effectively across departments.