Sr. Manager/Director, CRM and Lifecycle Marketing

February 15, 2024
San Francisco, CA
Job Type


Job Description

Job Description

Do you want to join one of the fastest-growing molecular diagnostics companies to help transform prenatal and oncology diagnostics that can affect millions of patient lives?

BillionToOne, ranked at the top 5% of Y Combinator companies with $300M+ in funding from prominent VC firms, has developed a DNA molecular counter that increases cfDNA diagnostic resolution by over 1,000x. BillionToOnes first product, UNITY, is the first and only non-invasive prenatal test that can directly screen an unborn baby and assess its risk for common and severe recessive gene disorders and chromosomal abnormalities, as well as fetal sex and fetal antigens, from a single tube of blood from the pregnant mother without paternal testing.

In 2023, BillionToOne launched two liquid biopsy products that will markedly improve oncology treatment and care. With Northstar Select, clinicians will be able to select cancer therapies that will be most effective to each patient based on their individual genetic makeup. Northstar Response will enable clinicians to monitor a patients early response to these cancer therapies, by measuring minute changes in their ctDNA, which can reduce ineffective treatments and unwanted toxicity, lower costs, and substantially improve clinical outcomes.

As the Sr. Manager/Director, CRM and Lifecycle Marketing, you will be responsible for developing and executing CRM strategies to optimize customer engagement, loyalty, and retention. You will lead a team in designing and implementing effective CRM programs across multiple channels to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of CRM principles, data analysis, and customer segmentation. You should be results-oriented, innovative, and passionate about delivering personalized experiences that build long-term customer relationships.

This is a remote position, but you may also work from our offices in Menlo Park or Union City, CA if youre locally-based. This individual will report directly to the Vice President, Marketing.


  • Develop and execute a comprehensive CRM strategy that aligns with the companys goals and objectives for customer engagement, loyalty, and retention.
  • Design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging.
  • Execute campaigns hands-on with support from product marketing, design, engineering internal and external resources.
  • Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.
  • Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
  • Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.
  • Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes.
  • Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates.
  • Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty.
  • Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
  • Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives.


  • Bachelors degree in marketing, business administration, or a related field. A Masters degree is preferred.
  • 6+ years (8+ for Director) in CRM, customer retention, or related roles.
  • Experience developing a lifecycle marketing strategy, mapping customer touchpoints, developing customer segmentations, developing communications and launching campaigns end to end
  • Experience mapping customer lifecycles in collaboration with sales and other cross-functional stakeholders
  • Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical
  • Experience leading the sourcing and deploying of CRM platforms and ESPs
  • Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution.
  • Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
  • Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams.
  • Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.
  • Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs.
  • Passion for delivering exceptional customer experiences and a customer-centric mindset.

Benefits And Perks:

  • Working with a team of rockstars who bring out the best in everyone
  • Open, transparent culture that includes weekly Town Hall meetings
  • The ability to indirectly or directly change the lives of hundreds of thousand patients
  • Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered at 80%
  • Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%)
  • Retirement savings program including a 4% Company match
  • Free daily on-site lunches provided from top eateries
  • Latest and greatest hardware (laptop, lab equipment, facilities)
  • A variety of perks on campus (state of the art gym, restaurant)
  • Free on-site EV charging (compatible with all EVs, including Tesla)

At BillionToOne, we are proud to offer a combination of (1) competitive base pay, (2) the opportunity for professional growth, and (3) industry leading company benefits (free healthcare options, 401k match, very generous fully paid parental leave etc.).

For this position, we offer a base pay range of $180,000-$225,000 per year.

BillionToOne is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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