Sr Specialist – Digital CRM

November 17, 2023
Dublin, OH
Job Type


Why Wendy's

You are an integral part of our marketing automation implementation process and execute across key platforms. You enjoy planning a campaign calendar in partnership with our brand, social and partnership teams, across a multi-channel environment, to build lasting customer relationships. You thrive in a collaborative cross-functional setting to bring the CRM calendar to life. You will be executing the campaigns from ideation to launch, which means you have great project management and problem solving skills, as the role also involves thinking fast and shipping effectively. You have excellent communication skills to support a fast-paced business growth.
Calendar planning and execution - for all CRM channels (email, push, app, sms & web), always identifying cross-channel synergies from national brand calendar

Content planning and management - in partnership with external agencies & internal stakeholder teams, including copy, creative and legal requirements

Campaign project management - campaign briefing, development and execution across channels, including ability to operate CRM tools and know your way around the platforms to QA campaigns in prep for launch

Test and learn - ensuring all content & campaigns are constantly improved based on feedback from campaign measurement analytics

Campaign ideas, plans, briefs, guidelines and best practices

Calendar feasibility, timeline, execution and deadlines

Creative command over CRM communication across all channels

What we expect from you

Education: Bachelors Degree

Additional education information (major, etc.): Marketing, Advertising, Business Administration or Communications preferred

Strong understanding of digital marketing channels and digital project management

3+ years of related experience in a QSR/food brand or an equivalent agency role catering to CRM channels for clients - executing campaign calendars working cross-functionally

Experience in enterprise CRM programs (Specifically, Braze environment) standing up campaigns as well as deep knowledge of CRM tech stack

Strong attention to detail, creative thinking, excellent verbal and written communication skills, multi-tasker, ability to work in a fast-paced environment

Strong tendency to take ownership and accountability, ability to execute with minimal resources and self-starter

Experience operating in a rewards/offers/loyalty programs environment

Travel: 10%

Pay Range: $73,000 - $124,000 Annually

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