US Ford Blue CRM Program Manager

February 8, 2024
Springfield, IL
Job Type


Job Description

This this position...

Our Marketing, Sales & Service organization advances Ford's reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

The position will play a key role in helping the team execute an omnichannel CRM communication strategy for prospects and current customers of Ford Motor Company. The CRM Program Manager will ensure that both internal and external agencies, and deployment teams are keeping Rally up-to-date and that all key milestones are met and will be under close supervision from the US Head of CRM will also be responsible for contributing to the CRM strategy, cost-savings, measurement, and ROI.


What you'll do...

Key Responsibilities:

  • 25% Develop and maintain editorial calendar, lead quarterly and annual planning sessions, and provide timely status updates across key initiatives
  • 25% Work with agency and internal teams to ensure creative and strategy alignment and deployments are in sync at all times
  • 25% Continual seek process improvements, and cost savings to the bottom-line
  • 15% Manage execution of ad-hoc strategic initiatives as needed
  • 10% Tracks KPIs for measuring success against organizational objectives

Cultivate Creativity & Disruptiveness:

  • Supports the development and optimizations of the CRM Annual Marketing Roadmap (Programs & Client Journeys)
  • Creates, publishes, and tracks project timelines with key stakeholders and proactively monitors progress to achieve deadlines and results
  • Schedules and manages weekly, monthly, quarterly, and ad hoc cross-functional meetings to drive CRM Roadmap progress
  • Populates agendas, sends agendas and pre-reads in advance, takes notes, assigns follow ups and updates necessary documentation (including timelines) to keep project and stakeholders on track
  • Brings new, smarter, more efficient ways of working to the team
  • Drive Results, Being Agile & Managing Ambiguity: Clearly and proactively communicates requirements, deliverables, timelines, and status throughout program lifecycle
  • Monitors and advocates process, identifies gaps, and proposes improvement ideas to manager
  • Identifies program risks early on and discusses mitigation strategies with manager including escalating when deliverables are at risk
  • Ensures timely execution of all project assets to meet launch dates
  • Demonstrates ownership/investment in the work; has clear understanding of business goals


  • Fosters and leads key partnerships within and outside of the CRM Strategy & Operations team
  • Supports CRM Strategy & Operations teammates in fostering partnerships with other teams as needed in order to execute on the roadmap initiatives
  • Beyond Marketing & Sales: Accessories, Connected Services, Blue Cruise, Brand, Customer Experience, IT, and many more.
  • Inside of Marketing & Sales Team: Prospect Team, Ownership Team, Social, Paid Media, Analytics, Integrated Marketing, etc.


You'll have...

  • 5+ years experience in account, project, or program management in Marketing required; agency and agile experience preferred

Even better, you may have...

  • Ability to grasp the objectives, scope and dynamics of a project and translate them into timelines, stakeholder lists, dependencies, requirements, etc.
  • Strong time management skills; ability to troubleshoot, juggle multiple projects and prioritize
  • Effective relationship-building skills; ability to cultivate strong partnerships across functions to bring people together toward common goals and consensus
  • Fearless curiosity, high energy, and flexibility in a constantly evolving team environment
  • Proactive problem-solving skills and confidence to work through new projects and unprecedented challenges with and without explicit direction
  • Proven track record of successful project delivery, from inception through implementation
  • Creative thinking on how to improve existing processes and introduce new ways of working efficiently
  • Excellent technical skills - MS Office, Smartsheets, Figma, Rally,Slack, and Jira

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all the above? No matter what you choose, we offer a work life that works for you, including:

  • Immediate medical, dental, and prescription drug coverage
  • Flexible family care, parental leave, new parent ramp-up programs, subsidized backup childcare, and more
  • Vehicle discount program for employees and family members, and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.


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