Combined CRM/email marketing software solutions integrate customer relationship management (CRM) and email marketing capabilities into a single system.
These solutions allow businesses to manage their customer data, interactions, and communications in one place, making it easier to personalize their email campaigns and track their effectiveness.
Companies might use combined software for several reasons:
- Streamlined Data Management: A combined CRM/email marketing software solution can help companies to streamline their data management processes. Instead of having separate systems for managing customer data and email marketing campaigns, a combined system allows businesses to manage everything in one place, making tracking customer interactions and measuring campaign effectiveness easier.
- Personalization: Businesses can create more personalized and targeted email campaigns by combining CRM and email marketing capabilities. A CRM system can provide valuable insights into customer behavior and preferences, which can then be used to create more effective email campaigns.
- Increased Efficiency: A combined CRM/email marketing software solution can help businesses to save time and increase efficiency by automating certain tasks. For example, a system might automatically send a follow-up email to a customer after making a purchase or send a reminder email to a customer who has abandoned their cart on an e-commerce site.
- Improved Customer Experience: By using a combined CRM/email marketing software solution, businesses can provide a more seamless and integrated customer experience. This can help build customer trust and loyalty, leading to increased sales and customer retention.
- Cost Savings: A combined CRM/email marketing software solution can sometimes be more cost-effective than using separate systems for each function. By consolidating their software needs into one system, businesses can save money on licensing and integration costs.
So, which companies offer this, and which is the best one?
The following companies offer a combined CRM/email marketing software solution:
- HubSpot: HubSpot is a popular all-in-one inbound marketing, sales, and service platform that includes CRM, email marketing, and other tools. Their email marketing tools allow you to create and send personalized email campaigns and track their performance with analytics. HubSpot CRM and email marketing tools are available for free, while their advanced features are based on your requirements. The Starter plan starts at $50 per month, the Professional plan starts at $800 per month, and the Enterprise plan starts at $3200 per month.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a powerful marketing automation platform that includes email marketing, social media marketing, and other tools. It also has a built-in CRM system that allows you to manage your customer relationships and marketing campaigns in one place. Pricing for Salesforce Marketing Cloud varies depending on the features you need and the size of your business. You will need to contact their sales team for a correct quote as they don’t publicize their prices.
- Mailchimp: Mailchimp is an all-in-one marketing platform that includes email marketing, CRM, landing pages, and other tools. Their CRM system allows you to manage your contacts and track their interactions with your business, while their email marketing tools allow you to create and send targeted email campaigns. Mailchimp is available for free for up to 2,000 contacts, while their paid plans offer additional features and more contacts, with three plans available: Essential, starting at $9.99 per month, Standard, starting at $14.99 per month; and Premium, which starts at $299 per month.
- Zoho CRM: Zoho CRM is a cloud-based customer relationship management software that includes email marketing and other tools. It allows businesses to manage customer interactions, track leads, and automate sales processes. Zoho CRM pricing starts at $12 per user per month for their Standard plan, $20 per user per month for their Professional plan, and $35 per user per month for their Enterprise plan.
- ActiveCampaign: ActiveCampaign is an all-in-one marketing automation platform that includes email marketing, CRM, sales automation, and other tools. Their CRM system allows you to manage your contacts and track their interactions with your business, while their email marketing tools allow you to create and send targeted email campaigns. ActiveCampaign offers four paid plans – Lite, starting at $15 per month; Plus, starting at $70 per month; Professional, starting at $159 per month; and Enterprise, starting at $279 per month.
- Pipedrive: Pipedrive is a sales-focused CRM software with email marketing and other tools. Their CRM system allows you to manage your leads, deals, and customer relationships, while their email marketing tools allow you to create and send personalized email campaigns. Pipedrive pricing varies according to the plan you choose but starts at $15 per user per month for the Essential plan, $29 per user per month for the Advanced plan, and $99 per user per month for the Professional plan.
- Marketo: Marketo is a marketing automation platform with email marketing, lead management, and other tools. It also has a built-in CRM system that allows you to manage your customer relationships and marketing campaigns in one place. Pricing for Marketo is not made public and will vary based on what you need; contact the Sales team to get a quote.
- Infusionsoft: Infusionsoft is an all-in-one sales and marketing automation platform that includes email marketing, CRM, lead capture, and other tools. Their CRM system allows you to manage your contacts and track their interactions with your business, while their email marketing tools allow you to create and send targeted email campaigns. Infusionsoft pricing starts at $199 per month for their Essentials plan, $299 per month for their Deluxe plan, and $399 per month for their Complete plan.
- Agile CRM: Agile CRM is an all-in-one CRM and marketing automation platform that includes email marketing, contact management, lead scoring, and other tools. Their email marketing tools allow you to create and send personalized email campaigns, while their CRM system allows you to manage customer interactions and track sales processes. Pricing for Agile CRM varies depending on the features you need and the size of your business. Agile CRM pricing starts at $8.99/user/month for their Starter plan, $29.99/user/month for their Regular plan, and $47.99/user/month for their Enterprise plan.
- GetResponse: GetResponse is an all-in-one marketing platform that includes email marketing, landing pages, webinars, and other tools. Their email marketing tools allow you to create and send targeted email campaigns, while their CRM system allows you to manage your customer interactions and track your marketing campaigns. GetResponse pricing starts at $15 per month for their Basic plan, $49 per month for their Plus plan, $99 per month for their Professional plan, and $1,199 per month for their Max plan.
Each software option provides plenty of features for managing customer data and executing email marketing campaigns, but they do vary in terms of pricing, ease of use, and the specific features they offer, so businesses should consider their individual needs and budget when choosing the best option.
