A CRM with AI integrated is a powerful tool that helps businesses automate tasks and gain valuable insights into customer behavior.
AI-powered CRMs use machine learning algorithms to analyze customer data and provide personalized experiences, leading to increased customer satisfaction and higher conversion rates.
What is AI?
AI is an acronym for Artificial Intelligence. In its simplest form, artificial intelligence is a field that combines computer science and robust datasets to enable problem-solving. It also encompasses sub-fields of machine learning and deep learning, which are frequently mentioned in conjunction with artificial intelligence.
Let’s take a look at the benefits of such a system and some of the best companies that offer it:
The Benefits of CRM and AI
There are numerous benefits to using a CRM with AI:
- Improved Customer Insights: AI-powered CRM systems can analyze customer data, behavior, and preferences to provide businesses with deeper insights into their customers. This information can help businesses better understand their customers’ needs, preferences, and purchasing behavior and tailor their marketing and sales efforts accordingly.
- Enhanced Sales and Marketing: AI-powered CRMs can automate sales and marketing tasks, such as lead scoring, email campaigns, and personalized recommendations. By automating these tasks, businesses can improve the efficiency and effectiveness of their sales and marketing efforts and increase their conversion rates.
- Better Customer Service: AI-powered CRMs can also assist with customer service by providing personalized recommendations and automating responses to common customer inquiries. This can help businesses provide faster and more effective customer support, improving customer satisfaction and loyalty.
- Improved Forecasting: AI-powered CRMs can analyze historical data and use machine learning algorithms to predict future trends and sales forecasts. This can help businesses better plan, allocate resources, and make more informed decisions about future sales and marketing strategies.
- Streamlined Processes: AI-powered CRMs can automate repetitive and time-consuming tasks, such as data entry and lead management, freeing up employees to focus on higher-value tasks. This can improve productivity, reduce errors, and save businesses time and money.
The Best Companies Offering a CRM with AI
CRM systems have long been used to assist businesses and now, with artificial intelligence on the up, some of the top CRM companies have introduced AI into their solutions. These are some of the best:
- Salesforce Einstein: Salesforce Einstein is a cloud-based CRM solution that harnesses the power of AI to provide personalized insights. It offers Einstein Lead Scoring, which helps businesses identify high-quality leads and prioritize them accordingly. With Einstein Activity Capture, customer interactions from various sources, including email and social media, are automatically logged. Additionally, Salesforce Einstein’s predictive analytics can help businesses forecast future sales and make data-driven decisions. The pricing starts at $25 per user per month for the Essentials plan and goes up to $75 per user per month for the Professional plan.
- Zoho CRM: Zoho CRM is another cloud-based CRM solution that uses AI to automate tasks and provide personalized insights through its AI-powered sales assistant, Zia. Zia can help businesses automate workflows, predict customer behavior, and analyze data. It also offers AI-powered lead scoring to prioritize leads based on their likelihood to convert. The pricing for Zoho CRM starts at $12 per user per month for the Standard plan and goes up to $20 per user per month for the Professional plan.
- HubSpot CRM: HubSpot CRM is a free, cloud-based CRM solution that uses AI to automate tasks and provide personalized insights through its AI-powered sales assistant, Sales Assistant. With Sales Assistant, businesses can prioritize leads, schedule appointments, and send personalized emails. It also offers AI-powered lead scoring, making it easier for businesses to identify high-quality leads. Paid plans start at $45 per user per month for the Sales Starter plan and go up to $450 per month for the Sales Professional plan.
- Pipedrive: Pipedrive is a cloud-based CRM solution that also uses AI to automate tasks and provide personalized insights through its AI-powered sales assistant, Sales Assistant. With Sales Assistant, businesses can prioritize leads, schedule appointments, and send personalized emails. It also offers AI-powered lead scoring to identify high-quality leads. The pricing for Pipedrive starts at $15 per user per month for the Essential plan and goes up to $99 per user per month for the Advanced plan.
- Insightly: Insightly is a cloud-based CRM solution that uses AI to automate tasks and provide personalized insights through its AI-powered sales assistant, Insightly Assistant. Insightly Assistant can help businesses automate workflows, prioritize leads, and track customer interactions. It also offers AI-powered lead scoring to identify high-quality leads. The pricing for Insightly starts at $29 per user per month for the Plus plan and goes up to $49 per user per month for the Professional plan.
- bpm’online CRM: bpm’online CRM is a cloud-based solution that uses AI and machine learning to provide personalized customer experiences. Intelligent lead scoring, predictive analytics, and automated business processes are among the benefits of this CRM. The pricing for bpm’online CRM starts at $25 per user per month for the Team plan and goes up to $50 per user per month for the Enterprise plan.
- SugarCRM: SugarCRM is a customizable CRM solution that uses AI to enhance customer engagement and sales performance. With benefits such as intelligent lead routing, sentiment analysis, and predictive forecasting, SugarCRM is a powerful option for businesses looking to streamline their sales processes. Pricing for SugarCRM starts at $40 per user per month for the Professional plan and goes up to $150 per user per month for the Enterprise plan.
- Infusionsoft by Keap: Infusionsoft by Keap is an all-in-one CRM, sales, and marketing automation solution that uses AI to provide insights and streamline workflows. Lead scoring, behavior-based automation, and personalized messaging are among the benefits of this CRM. The pricing for Infusionsoft by Keap starts at $79 for the Keep Grow plan, rising to $199 for the InfusionSoft which offers many more features.
- SAP Sales Cloud: SAP Sales Cloud is an AI-powered CRM solution that helps businesses automate their sales processes and provides actionable insights. The benefits include lead scoring, sales forecasting, and personalized recommendations. SAP Sales Cloud also integrates with other SAP products, such as SAP ERP and SAP Marketing Cloud, to provide a comprehensive solution for businesses. The pricing starts at $65 per user per month for the Professional plan, and the Enterprise plan costs $200 per user per month.
- Copper: Copper is a cloud-based CRM solution that uses AI to automate tasks and provide personalized insights. Copper’s AI-powered sales assistant, called Assistant, can help businesses automate workflows, schedule appointments, and send personalized emails. Copper also offers AI-powered lead scoring, allowing businesses to identify high-quality leads. The pricing starts at $19 per user per month for the Basic plan, and the Professional plan costs $49 per user per month. Copper also offers a free trial to test the software before committing to a paid plan.
Each of these companies offers unique features and pricing plans, so it’s important to consider your business needs and budget when choosing a CRM solution. Be sure to research each company thoroughly to find the best fit for your business.
Conclusion
Using a CRM with AI can provide businesses with numerous benefits, including personalized insights, automating tasks, and predicting customer behavior.
These features can help businesses streamline their sales processes, increase efficiency, and make data-driven decisions.
With a wide range of options available, businesses can choose a CRM with AI that best suits their needs and budget.
From the free HubSpot CRM to the customizable SugarCRM and the comprehensive Infusionsoft by Keap, there is a CRM with AI for businesses of all sizes and industries.