CRM with email marketing refers to a type of software that combines customer relationship management (CRM) tools with email marketing capabilities.
This software allows businesses to manage customer interactions, track customer data, and send targeted marketing emails to their customers or leads.
By integrating email marketing with CRM, businesses can create more personalized and relevant email campaigns that are tailored to their customer’s preferences and behavior.
This type of software can help businesses build stronger relationships with their customers, increase engagement and conversions, and ultimately drive revenue growth.
Here’s a closer look at some of the benefits for businesses:
- Managing Leads: By using a CRM with email marketing, businesses can keep track of potential customers and communicate with them through targeted email campaigns. This can help build relationships and ultimately lead to more sales.
- Retaining Customers: A CRM allows businesses to understand their customers’ needs and preferences better, so they can tailor their email marketing efforts to keep them engaged and coming back for more.
- Tracking Sales: With a CRM, businesses can see how effective their email campaigns are by monitoring metrics like open rates and click-through rates. This information can be used to improve future campaigns and boost sales.
- Cross-Selling And Upselling: A CRM can help businesses identify opportunities to sell more to existing customers by tracking their buying habits and preferences. Email marketing can then be used to present relevant products or services that they may be interested in.
- Automating Campaigns: By automating email marketing campaigns with a CRM, businesses can save time and automatically reach customers with personalized and relevant messages. This can help build relationships and increase sales.
- Improving Customer Service: A CRM with email marketing can help businesses respond quickly to customer inquiries and complaints and offer solutions that improve customer satisfaction. This can lead to more loyal customers who keep coming back.
The following companies offer great CRM software with email marketing integrated:
- Salesforce: Salesforce is one of the most popular CRM providers in the world and offers a wide range of email marketing capabilities, including email templates, tracking and reporting, A/B testing, and automation tools. Salesforce’s Marketing Cloud platform integrates with its CRM system to provide a comprehensive solution for managing customer relationships and marketing campaigns.
- HubSpot: HubSpot’s CRM offers a suite of email marketing tools, including email templates, automation workflows, lead nurturing, and reporting features. HubSpot also offers a range of other marketing tools, such as social media marketing, SEO optimization, and content management.
- Zoho CRM: With the help of email marketing tools, they can send targeted messages to segmented audiences, track the open and click-through rates of their emails, and analyze the results of their marketing efforts. Zoho also offers marketing automation, social media marketing, and other marketing tools.
- ActiveCampaign: ActiveCampaign is a comprehensive CRM and marketing automation platform that includes email marketing, sales automation, and customer support features. ActiveCampaign’s email marketing capabilities include customizable email templates, automation workflows, and analytics.
- Pipedrive: Pipedrive’s email marketing tools allow them to send tailored messages to specific groups of people, keep track of how many recipients open and interact with the emails, and measure the performance of their email campaigns. Pipedrive also offers a range of other sales tools, such as lead tracking, deal management, and pipeline management.
- Copper: Copper’s email marketing tools enable businesses to send personalized emails, track email opens and clicks, and analyze campaign results. Copper’s CRM system also includes lead and deal management features.
- Insightly: Insightly offers a range of marketing tools, including email marketing, project management, and collaboration features. Insightly’s email marketing capabilities include customizable email templates, automation workflows, and analytics.
- Agile CRM: Agile CRM’s email marketing tools include customizable email templates, automation workflows, and analytics. Agile CRM also offers features in sales automation, customer service, and marketing automation.
- Infusionsoft: With email marketing tools included, they can send emails to specific audiences, monitor how many people open and click on the emails, and evaluate the effectiveness of their campaigns. Infusionsoft also offers e-commerce, marketing automation, and CRM features.
- Keap: Keap’s email marketing tools include customizable email templates, automation workflows, and analytics. Keap’s CRM system also includes sales automation, appointment scheduling, and invoicing features.
Plans and Pricing
- Salesforce: Salesforce offers a variety of plans for its Marketing Cloud platform, including the Email Studio plan starting at $400 per month for up to 5000 emails per month and the Journey Builder plan starting at $5000 per month for more advanced email automation capabilities.
- HubSpot: HubSpot offers a free CRM with limited email marketing capabilities and paid Marketing Hub plans starting at $50 per month for up to 1000 contacts and more advanced email marketing features. The higher-tier plans offer additional marketing tools and features.
- Zoho CRM: Zoho CRM offers a free plan for up to 3 users and limited email marketing capabilities, as well as paid plans starting at $12 per user per month for more advanced email marketing features, marketing automation, and other marketing tools.
- ActiveCampaign: ActiveCampaign offers plans starting at $9 per month for basic email marketing features and up to 500 contacts, with higher-tier plans offering more advanced marketing automation, sales automation, and customer support features.
- Pipedrive: Pipedrive’s email marketing features are included in their Advanced and Professional plans, which start at $29 per user per month. These plans also include additional sales tools and features.
- Copper: Copper offers a Basic plan for $19 per user per month with limited email marketing capabilities and a Professional plan starting at $49 per user per month with more advanced email marketing features and CRM tools.
- Insightly: Insightly offers a free plan with limited email marketing capabilities, as well as paid plans starting at $29 per user per month for more advanced email marketing features, project management, and collaboration tools.
- Agile CRM: Agile CRM offers a free plan with limited email marketing capabilities, as well as paid plans starting at $9.99 per user per month for more advanced email marketing features, sales automation, and customer service tools.
- Infusionsoft: Infusionsoft offers a variety of plans for its CRM and email marketing platform, with pricing starting at $199 per month for up to 500 contacts and more advanced marketing automation and e-commerce features available in higher-tier plans.
- Keap: Keap offers plans starting at $79 per month for up to 500 contacts and more advanced email marketing features, as well as sales automation, appointment scheduling, and invoicing tools included in higher-tier plans.
In conclusion, a CRM with email marketing capabilities can provide numerous benefits for businesses of all sizes.
These tools allow businesses to send targeted and personalized emails to their customers, track the performance of their campaigns, and automate many aspects of their marketing and sales processes.
By using a CRM with email marketing, businesses can better manage their customer relationships, increase engagement with their audience, and ultimately drive revenue growth.
With the variety of options available from different companies at various price points, businesses can choose a solution that meets their specific needs and budget.