Social media is an essential part of any modern business’s marketing strategy.
It allows companies to reach out to potential customers, engage with their existing audience, and build brand awareness.
However, managing social media accounts can be time-consuming, and keeping track of customer interactions across multiple platforms can be challenging.
That’s where CRM with social media integration comes in. In this article, we’ll look at the benefits of CRM with social media integration and some of the best options on the market.
Benefits of CRM with Social Media Integration
Using a CRM with social media integration offers businesses plenty of benefits, including:
- Centralized Customer Data: By integrating your social media accounts with your CRM, you can easily view all of your customer interactions across different platforms in one place. This allows you to get a more comprehensive view of your customers and better understand their needs and preferences.
- Increased Efficiency: Integrating social media with your CRM can help automate certain tasks, such as responding to customer inquiries, scheduling posts, and tracking social media analytics. This can help save time and increase productivity.
- Improved Customer Engagement: With social media integration, you can easily monitor and respond to customer comments, messages, and posts in real time. This can help you build stronger relationships with your customers and improve customer satisfaction.
- Better Targeting: Integrating social media with your CRM can also help you identify and target specific customer segments based on their social media activity and interests.
Best CRM with Social Media Integration
Choosing the right CRM that offers social media integration isn’t a case of just picking one and hoping it’s right. You need to consider your business needs and goals and match them with what each company offers. Here are some of the best CRMs that offer social media integration:
- HubSpot CRM: HubSpot CRM is a cloud-based CRM solution that comes with social media integration. This means you can monitor your social media channels and respond to customer inquiries or comments directly from within the CRM. You can create social media campaigns and track their performance using this feature. On top of that, HubSpot CRM offers email tracking, live chat, and chatbot functionality. The best part is that the basic plan is free. Although, if you want access to more advanced features, paid plans start at $45 per user per month for the Sales Starter plan, and the Sales Professional plan costs $450 per month.
- Zoho CRM: Another cloud-based CRM solution that offers social media integration is Zoho CRM. With Zoho CRM, you can monitor your social media channels, engage with customers, and track social media metrics. Like HubSpot CRM, you can create and manage social media campaigns and measure their effectiveness. On top of that, Zoho CRM offers email tracking, lead and opportunity management, and sales forecasting. The pricing for Zoho CRM starts at $12 per user per month for the Standard plan, and the Professional plan costs $20 per user per month.
- Salesforce CRM: Salesforce CRM is another cloud-based solution that offers social media integration. With this feature, businesses can monitor their social media channels, respond to customer inquiries and comments, and even create and track social media campaigns. Like the other CRM solutions, Salesforce CRM also offers email tracking, lead and opportunity management, and sales forecasting. The pricing for Salesforce CRM starts at $25 per user per month for the Essentials plan, and the Professional plan costs $75 per user per month.
- Nimble: You might also want to check out Nimble. With Nimble, you can monitor your social media channels, engage with customers, and even create social media campaigns. Nimble also offers email tracking, contact management, and sales forecasting. The pricing for Nimble starts at $19 per user per month for the Business plan, and the Enterprise plan costs $25 per user per month.
- Sprout Social: Sprout Social is a cloud-based CRM solution that focuses specifically on social media management. With Sprout Social, you can monitor your social media channels, engage with customers, and analyze social media metrics. You can also use the solution to create and manage social media campaigns and track email communication and sales forecasting. The pricing for Sprout Social starts at $99 per user per month for the Standard plan, and the Professional plan costs $149 per user per month.
- Agile CRM: Agile CRM is another cloud-based CRM solution that offers social media integration with various platforms, including Twitter, Facebook, LinkedIn, and Google+. With Agile CRM, you can manage all your social media channels from one place and track social interactions with leads and customers. Agile CRM also offers email tracking, email templates, and automated email campaigns. The pricing for Agile CRM starts at $9.99 per user per month for the Starter plan, and the Enterprise plan costs $79.99 per user per month.
- Freshsales: Freshsales is a cloud-based CRM solution that provides social media integration, allowing businesses to monitor their social media channels and engage with customers. Additionally, Freshsales offers lead and deal management, email tracking, and sales forecasting. The pricing starts at $12 per user per month for the Blossom plan, and the Garden plan costs $25 per user per month.
- Pipedrive: Pipedrive is a cloud-based CRM solution that integrates social media, allowing businesses to monitor their social media channels and engage with customers. Pipedrive also offers lead and deal management, email tracking, and sales forecasting. The pricing starts at $15 per user per month for the Essential plan, and the Advanced plan costs $99 per user per month.
- Insightly: Insightly is a cloud-based CRM solution that offers social media integration with Facebook, Twitter, and LinkedIn. This integration allows businesses to monitor their social media channels and engage with customers. Insightly also offers lead and opportunity management, email tracking, and project management. The pricing starts at $29 per user per month for the Plus plan, and the Professional plan costs $49 per user per month.
- InfusionSoft: Finally, there’s Infusionsoft, a cloud-based CRM solution that offers social media integration with Facebook and Twitter. With Infusionsoft, you can track social media interactions with leads and customers and manage your social media channels from one place. Infusionsoft also offers email marketing, lead capture forms, and analytics. The pricing for Infusionsoft starts at $199 per month for the Essentials plan, and the Complete plan costs $379 per month.
These CRM solutions that come with social media integration are super helpful for businesses.
They allow you to keep an eye on your customer’s social media activity and interact with them in a timely manner. You can also create cool social media campaigns and track their effectiveness too!
The great news is that there are lots of options out there, each with its own unique pricing structure.
So, take some time to evaluate your business’s needs and budget, and you’ll be sure to find the perfect fit for you!
