CRM Salaries

CRM  is a crucial aspect of modern businesses, and it is no surprise that it is becoming a popular career choice. If you are interested in pursuing a career in CRM or want to know more about the salaries of CRM professionals, let’s take a look at what you could earn.

CRM Job Roles

CRM is an umbrella under which you’ll find a wide range of job roles, each with a different salary range. We’ll look at some of the most common roles, their salaries, and the factors that determine the range:

CRM Manager

A CRM Manager has some big responsibilities because it’s their job to develop and implement a business’s CRM strategy. The salary ranges from around $70,000 to $130,000 per year, and they will usually have several years of experience working in CRM or a related field. Their responsibilities include leading a team of CRM professionals and overseeing the development and execution of the organization’s CRM strategy.

According to Payscale, the average salary for a CRM manager in the United States is around $85,000 per year.

CRM Analyst

A CRM Analyst analyzes customer data and provides the insights necessary for a better customer experience. Their salary ranges from $50,000 to $80,000 per year, and they are responsible for collecting and analyzing customer data to help organizations make data-driven decisions. According to Payscale, the average salary for a CRM analyst in the United States is around $58,000 annually.

CRM Consultant

A CRM Consultant provides expert advice and guidance on CRM strategy, systems, and processes; their salary is between $80,000 and $150,000 per year. CRM consultants are professionals who specialize in helping organizations implement and optimize their CRM strategies. According to Payscale, the average salary for a CRM consultant in the United States is around $78,000 annually.

CRM Developer

A CRM Developer is responsible for developing and customizing CRM software to meet an organization’s unique needs. Their salary range is between $70,000 to $120,000 per year, and they are responsible for designing, developing, and maintaining custom CRM applications and integrations. Payscale tells us that the average salary for a CRM developer in the United States is around $81,000 per year.

CRM Administrator

A CRM Administrator maintains and optimizes CRM systems and processes, and their yearly salary ranges between $50,000 to $90,000. CRM administrators manage and maintain CRM systems and ensure they meet the business’s needs. According to Payscale, the average salary for a CRM administrator in the United States is around $57,000 annually.

Of course, all of these can vary, depending on several factors:

  • Geographic Location: The salaries for all of these roles can vary widely depending on geographic location. For example, those in bigger cities, such as New York and San Francisco, can expect to earn more because the cost of living is higher.
  • Industry: this also has an impact on salary. For example, those who work in the tech industry will likely earn more than those in the education or healthcare sectors.
  • Company Size: those working at larger businesses, such as major corporations, will earn more than those working in smaller businesses or startups.
  • Experience: this kind of goes without saying, but the more quality experience a person has, the higher they can expect their salary.
  • Education/Certifications: those with the relevant official certification, degrees, or other higher education qualifications will likely earn more.

It’s also worth noting that all of these positions may attract other benefits and perks, such as flexible working, stock options, and bonuses.

How to Get a Better CRM Salary

Many people, especially the newly qualified, will start at lower salaries, but there are ways to help increase pay as time goes on:

  1. More Experience: the more you have, the more you can earn; it’s as simple as that. Take on extra responsibilities, look for new opportunities, or get involved in bigger and better projects.
  2. Get Certified: CRM certifications, like Microsoft Dynamic 365 or Salesforce Certified Administrator, will also help you increase your salary.
  3. Advanced Education: advanced education courses, such as a Master’s or MBA in Tech IT, can help; the more relevant the qualification, the higher the salary.
  4. Negotiate: when discussing salary with a potential employer, tell them why you think you should be paid more than they offer. To prove your case, provide evidence of your achievements, education, certifications, and experience.


CRM is a crucial aspect of modern businesses, and the demand for CRM professionals is only going to increase.

Salaries for CRM professionals vary depending on several factors, including experience, education, industry, location, and company size.

By gaining more experience, obtaining certifications, pursuing advanced education, and negotiating your salary, you can increase your CRM salary and advance your career.